The Customer
Illumination Consulting is a digital agency with over 20 years of experience. They provide a vast amount of assistance through their services to various size companies. Illumination Consulting offers consulting services, marketing, design and technology solutions. Illumination Consulting is well known for quality services that are results driven. They specialize in robust and results oriented e-commerce websites, small business sites, and marketing them. All managed by business consultants who advice clients throughout the process.
The Challenge
The digital agency did not have a well enough optimized website for search marketing and lead collection. In addition, there was a lack in marketing videos for the brand. The YouTube channels was a couple years without new video uploads. Search marketing required to be strengthened to be more effective.
The Solution
The website was optimized for search marketing. Marketing applications and image compression tools were installed and configured. Some design changes were implemented to improve lead collection and conversion rates. New videos were designed and uploaded to YouTube for marketing campaigns. SEO campaign was enhanced and expanded upon.