Just about any type of organization can benefit from advertising on social media platforms on channels such as Facebook. In rare situations, it is not applicable but it is rare these days. In most cases, Facebook is a platform that has a wide and large audience reach. This benefits advertisers that utilize the platform to reach their desired target audience. There is not much denying that social media significantly benefits advertisers. Facebook and Instagram have without a doubt the largest reach in the social media game. Organizations such as any type of business and company benefits from Facebook advertising. Any non-profit can benefit from Facebook ads as well. Most organizations that properly deploy Facebook ad campaigns can see real measurable results quickly. The data is available right away. Facebook has well established data, reporting systems, and analytics for advertisers.
Facebook is by far the most widely used social media network in the world. Whether you want to chat with friends, post pictures of your vacation, stay up to date with your country’s politics, or browse online shops, Facebook can do it all. More than that, Facebook was the first social network to ever surpass the 1 billion user mark. Adding to that, with over 3.14 billion people using at least one of Facebook’s company core products – Facebook, Whats App, Instagram, or Messenger – it only makes sense for marketers and advertisers to want to promote their brands using Facebook. Despite people claiming that the main reason they use Facebook is to socialize with family and friends, this social media network continues to be an important marketing platform for businesses looking to grow. According to Facebook, over 180 million businesses use its suite of apps to connect with customers and grow their business and brand.
Interesting Facebook Statistics:
- Videos are the most popular type of content on Facebook, with engagement rates as high as 6.15%
- 86.8% of United States marketers plan to use Facebook for social media marketing
- 15% of people using Facebook are actively seeking out products, which bodes well for businesses.
Facebook ad performance averages across all industries:
- Click through rate is 0.90%
- Cost per click is $1.72
- Conversion rate is 9.21%
- Cost per action is $18.68
In addition, Facebook videos have become increasingly popular over time. In fact, 20% of Facebook posts created by Facebook groups with over 10 million fans are videos. Not to mention, Facebook videos collect up to an average of 8 billion views per day, which is pretty impressive seeing as how Facebook is not a video content platform like YouTube. Video posts get the highest number of interactions among users, with images getting 38% fewer interactions and links getting 72% fewer interactions then video
The larger the Facebook group, the more videos that are published. The benefits of Facebook advertising are hard to ignore. Speak with a marketing expert about your business and organization. Find out what Facebook advertising and marketing campaigns can do for your business. Ask questions, get details, and information on options. Marketing services include Facebook advertising and marketing. Find out more, speak with an expert about your marketing needs.