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The automotive industry is drastically changing. Companies within the automotive industry must adapt to these changes. Much is done online now. For example researching for used and new cars. Car financing options, car leases, parts, and more. Not just cars either. RVs are purchased with online. The same is true with boats too.
All of these activities online has forced the automotive industry to market and advertise online to reach the desired target audience and customers. Now with electric cars and Tesla drastically impacting the automotive industry, it is going to be even more important to market and advertise automotive companies across all vertical industry markets.
In order to reach larger masses, the automotive industry cannot ignore social media platforms. Automotive social media marketing and advertising enables the auto industry to gain access to buyers on key social media channels. We assist auto industry businesses.
Video marketing is the fastest growing content marketing method. Videos are highly effective for the automotive industry. Automotive companies that invest into video marketing have much to gain. Videos sell! They also support many other marketing strategies.
An influencer with a large following can quickly get an automotive company the visibility they seek. Paid advertising utilizing Influencers can reach larger existing audiences through Influencer advertising opportunities. Automotive companies have much to gain.
Automotive blogging increases site traffic, credibility, authority, and trust factor. There is much to be gained from professional blogging and a business blog. Automotive industry selling parts, boats, RVs, used and new cars can increase sales through blogging services.
Automotive websites are necessary to market, advertise, and sell. Quality websites perform better. Automotive sites optimized and marketed perform drastically better. Auto dealer websites, sites for RVs and boats, or automotive part websites are critical for success.
E-commerce has changed how we buy, sell, and search for products. This is especially true with the automotive industry. E-commerce websites enable auto companies to sell online 24/7, nationwide, even internationally. Customer services and more can be provided.
In 2020, Americans bought an approximate total of 14,471,800 million cars. There were 286.9 million registered vehicles in the United States in 2020.
The automotive market in the United States is extremely large. With almost 300 million cars on the road, it provides a lot of opportunity for many different types of automotive industry service providers and retailers. This includes the RV and boating industries, which are vast as well in North America.
As of 2021, the total value of the car and automobile market in the United States is $82.6 billion. As a whole, Americans spend $698 billion annually on the combination of automobile loans and insurance.
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Principles Of Our Work
Does Your Automotive Business Need Help?
Automotive industry experts work with clients to increase sales, gain market share, improve customer service, streamline efforts, and much more. Managed marketing and advertising services enable automotive clients to stay focused on their business, while gaining a valuable business vendor and marketing partner. Automotive marketing and advertising strategies are created, deployed, and managed for clients for better results and automotive success.
Automotive Marketing Benefits
Marketing and advertising campaigns are created for the automotive industry to reach customers who are looking online. The end result can vary from selling instantly to these online buyers through e-commerce or enabling potential customers to see inventory of cars, RVs, boats, parts, and rentals for the automotive industry. Incentives and other promotional campaigns can be communicated effectively to consumers. Marketing and advertising helps automotive companies increase sales, improve customer service, as well as credibility, trust factor, and authority too.
Automotive Marketing in a Digital Age
Automotive consumers in the digital age want access instantly to what they are looking for. They also expect it to be online and able to be found. The easier they can find it, the more likely they will do business. Access to product or service details, cost, and even ability to purchase online is now common practice. Digitization has brought forth hyper-informed buyers to an already competitive automotive marketplace. Digital and mobile channels drastically influence buyers’ decision-making nowadays.
Although 2020 has been harsh on automobiles, with the pandemic set to drive down sales by 14 percent, according to statistics, global figures will reach around US$ 9 trillion by the year 2030.
Why Internet Marketing for the Automotive Industry?
- Build relationships with automotive customers and fans.
- Establish authority factor with desired customer base.
- Improve communication with industry and customers.
- Deploy targeted marketing solutions to consumers.
- Increase sales from multiple channels simultaneously.
- Streamline all incentives and promotional programs.
- Get repeat business easier and more frequently.
- Improve branding and brand recognition.
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