Content marketing is a vital cornerstone of Internet marketing. It supports other marketing tactics such as social media and SEO. The creation of valuable content drives the audience to you. It also provides value to the reader, viewers, and user. Content can be a vast amount of types such as:
Website copy is content, brochures, PDFs, white papers, case studies, blogging, Infographics, video marketing, and so on. Anything said, in any format is considered content. Therefore, it is part of content marketing.
The objective is to produce extremely valuable content consistently. Then, publish and distribute it optimized properly across all key channels and platforms.