PAID ADVERTISING

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What is Paid Advertising?

Paid advertising is any kind of advertising that a company or individual has to pay for, in comparison to owned or earned advertising or marketing.

With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner. There are several categories, including pay-per-click (PPC), pay-per-impression (PPI), and display ads.

Paid advertising or marketing is displayed on search engine results pages (SERPs) and social media channels or other third party sites. When creating paid ads, a specific channel such as Google Ads or Facebook are selected. Both of these types of paid marketing are pay-per-click, meaning you only pay when someone clicks.

Although paid advertising costs more than owned or earned advertising, paid forms are an effective way to expose your company’s name to a large audience. Paid ads are usually displayed to users on the sides, tops, or bottoms of web pages. Marketers can pay more to have their ads featured on more popular websites to increase traffic.

Paid Advertising Services We Provide

Research & Strategy

Paid advertising and marketing research with client and client industry is the first step. Strategy planing and campaign outline is done at the beginning of paid advertising services.

Paid Account Setup

For paid advertising, accounts must be setup with various platforms such as Facebook, Instagram, Google, and other sites. Accounts have to be properly setup for campaigns.

Campaign Creation

Paid advertising campaign creation for clients. Several campaigns are created based on objectives and more. Properly structured to be deployed for optimal benefits to clients.

Campaign Management

Experienced paid advertising marketers manage paid campaigns on behalf of clients. We ensure client campaigns are properly managed after creation to be results-oriented.

Reports & Analytics

Frequent reports are created and provided to clients. These reports outline in significant detail various aspects of the paid advertising campaigns. Reports and analytics are shared.

Paid Ad Consulting

To understand paid advertising opportunities, we provide marketing consulting services to help clients find the right opportunities prior to allocating larger budgets or making a decision.

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Paid Advertisement Benefits

Paid advertising and marketing campaigns improve brand awareness.
Through paid ads, high quality leads, site visitors, and shoppers are attracted.
Fast and quick start with paid efforts in comparison to organic marketing tactics.
Flexible budgets is a key benefit of paid advertising efforts and campaigns.
Specific targeted audience through paid ads. Highly targeted audiences.
Expand audience reach through paid advertising and marketing campaigns.
Re-target consumers with paid ads and improve retention and conversion rates.

Case Studies

For most businesses, the most common natural advertising channel is through social media like Facebook or Instagram and Google Pay Per Click (PPC). Any size business and organization can use paid advertising campaigns on social media, with search engines, and other third party niche sites. Paid advertising campaigns help target audiences and drive sales as organic marketing does. The main advantage is the speed to market. Paid ad campaigns can be deployed quickly. When done right, within 23-48 hours.

The benefits of paid search campaigns for small businesses are greater than even those for larger companies. With paid advertising, small companies can compete with larger ones and level the playing field. PPC can have a major impact on a business’ online presence overall.

These ads are highly effective: 41% of those searching for a specific term will click on an ad when presented with these results.

Ads can increase brand awareness by 80%.

Paid advertisements have a 200% ROI.

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Give us a call at:

971-245-2119

No Long Term Contracts
Prepay Hours as Needed
Flexible Consulting Plans