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The retail industry has drastically changed over the last few years. Starting a retail business and growing a retail business has alot to do with online commerce these days. E-commerce retail websites are a critical component of retail success now. Retail marketing and advertising efforts are the foundation of sales and market share growth.
Retail business success is rooted in a comprehensive approach to marketing, advertising and selling retail products across multiple channels such as social media, brand’s website, Amazon, niche third party sites, brick and mortar, and more. Omnichannel sales strategy is best for generating results. Standout within your Retail Industry with expert assistance.
In order for social media marketing to work, you need an audience. If you’re not creating content people want to see, it’s difficult to generate that audience. We can assist you in creating a retail content marketing plan that outlines content across all your social channels.
Video marketing is the fastest growing marketing method. Especially retail brands have much to gain from video marketing investments. We help our retail clients create, publish, and distribute retail videos to boost sales and customer acquisition. Ask about videos!
An influencer is someone who has: the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. a following in a distinct niche. Let us help you market via influencers to your retail audience.
A business blog is a marketing channel that helps businesses increase visibility online, brand awareness, blog subscribers, and support business growth. Retail blogging can drastically increase site traffic, sales, and repeat business. Blogging delivers results for retail brands.
Retail websites are the foundation for the retail business. High quality retail websites that are detailed, information rich, and user friendly deliver results. Get customized retail websites with e-commerce solutions to increase retail sales and market share.
Social media marketing is not anymore just a marketing strategy. It is not also a shopping channel. Social selling is here now with F-Stores and Instagram as an example. Get custom social media sales channels created to increase retail sales for the brand.
95% of all purchases are projected to be done via ecommerce. (Nasdaq)
US retail sales continue to rise despite the closure of many big-name companies. The fall of these familiar brands is mitigated by new ventures emerging from existing and new industry sectors. They are more adept at modern tools and digital marketing and advertising solutions to drive sales and capture market share.
Retail executives name the following as their top investment priorities: digital acceleration (88%), supply chain resilience (78%), health and safety (78%), and cost structure realignment (72%). (Deloitte)
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Principles Of Our Work
Does Your Retail Business Need Help?
Retail experts work with clients to review what current marketing, advertising, and sales efforts are in place. Our retail experts can advise on improvements, point out what is dated, not working, and more. We can create a results focused strategy to grow your retail business in sales, market share, and customers. Talk to a retail business expert about your business and find out what options you have.
Retail Marketing Benefits
Retail marketing is a critical part of a retailer’s success. Using marketing and advertising strategies, including public relations, sales incentives, digital marketing and traditional, retailers build up the value of their brands in the market. When retailers don’t place enough emphasis on marketing, they have a more difficult time developing and growing their customer base. There are significant benefits to retail marketing investments.
Retail Marketing in a Digital Age
Retail marketing strategies are digital now. Internet marketing and advertising is required to grow a retail brand. Internet marketing services such as Search Engine Optimization, Social Media Marketing, Videos, Blogging, Influencers, and other tactics are utilized to grow a brand these days in our digital age.
Only three in 10 executives report that their organizations have mature digital capabilities. As such, major investments in e-commerce, digital marketing, and other technology upgrades are underway. (Deloitte)
Why Digital Marketing for Retail?
- Digital marketing tactics are highly cost-effective for retail.
- More targeted retail audience reach through digital marketing.
- Drastic increase in retail branding through digital campaigns.
- Generate more leads online through digital marketing.
- Better customer engagement and retention with digital strategies.
- Easier to stay connected with customers through digital media.
- Increase customer loyalty with digital marketing campaigns.
- Gain brand credibility through digital marketing tactics.
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Ready to speak with an internet marketing expert?
Give us a call at:
971-245-2119